Video Marketing: How
Animation Video
Can
help Your Customers to Understand Your Products and Services
video marketing
Marketing Techniques and people consuming content format have been changing drastically. Videos are becoming popular and research says people prefer watching videos rather than reading an article. This became an eye opener for the marketing industry and video marketing is becoming a popular medium to reach the target audience.
According to Hubspot Research, 50 % of consumers would like to watch videos about the brands rather than any other type of content. Earlier, videos were used only for entertainment, now videos play a vital role in marketing in the form of informational videos, explainer videos, product demo videos, brand videos, and animation videos.
Studies say that using video on the landing page increases the conversion rates by 70 % and the keyword ‘video’ in the email increases the open rate by 20 %. Also, more than 90 % of customers say product demo videos help them make quick buying decisions.
video marketing has made the entire marketing experience interactive and it creates an emotional connect with your brand, having videos in your marketing strategy is a must. Sales cycle time has come down as it helps the service team to support their customers in an personalised manner by sending them videos.
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